Straight Outta Compton was produced by the mass media production company of Legendary Pictures and distributed by Universal Pictures which is part of the global conglomerate of Comcast who own many other media companies. Legendary Pictures is part of a Chinese conglomerate which are also quite international
. Due to the large scale of influence that these to companies have within the media industry this benefits the marketing of the film as they have the power to reach a worldwide audience. Additionally, this means they can gain access to acquiring the rights to NWA's music, the funding for the project would be a lot greater compared to that of an independent film (the budget for this film was $28 million- 50 million). Furthermore, the members of the band (Ice Cube and Dr Dre) were executive producers of the film therefore meaning that the worked alongside the companies to narrate their stories within the film. This is an effective way of production as the intended audience, likely to be urban black people, would be interested in how Dre and Ice Cube portray themselves within the film. With the support of Legendary and Universal the film would be able to seen all over the world thus attracting people who may not necessarily relate to the film such as upper/middle class white people, or younger generations who may not be familiar with NWA but would still be interested for educational reasons such as discovering how a small rap group from a notoriously crime ridden area rose to stardom.
Analyse how the film marketing trailer has targeted its audience.
The official trailer for Straight Outta Compton has many fast paced shots which increases the exhilaration and hype around the film as it was quite highly anticipated film. Instantly, this attracts all types of audiences regardless of social background as many people are attracted to excitement and mystery. Furthermore, there were different marketing techniques used to target different types of audiences. For example Universal released the green band trailer with less explicit language and content for a mainstream worldwide audience who may not be familiar with the urban film genre. They also released a red band trailer aimed at adult audiences which would appeal to perhaps young hip hop fans and older NWA fans who are interested in the raw background.
