1972- Magnavox Odyssey
1977- Atari Pong and Home Pong
1978- Magnavox Odyssey 2
1978-Mud Gaming
1980- Pac Man
1982- Commodore 64
1983- Game Crash
1985- Nintendo Entertainment System
1986- Sega Master System
1989- Nintendo Game boy
1990- Windows PC games
1991- Nintendo
Wednesday, 5 February 2020
PAPER 1 SECTION B-Audience/Industry Video Games Assassins Creed 3 Liberation
Product Context
Assassin's creed III Liberation is part of the very successful games franchise, was developed by Ubisoft and released on 31st October 2012.
The game offers pleasures that the audience and existing fans would be familiar with from the previous games (Assassins vs The Templars) along with new elements to target a wider audience.
Economic and Political context
The release of new gaming technology or games from popular franchises can
Assassin's creed III Liberation is part of the very successful games franchise, was developed by Ubisoft and released on 31st October 2012.
The game offers pleasures that the audience and existing fans would be familiar with from the previous games (Assassins vs The Templars) along with new elements to target a wider audience.
Economic and Political context
The release of new gaming technology or games from popular franchises can
Tuesday, 28 January 2020
EXAM QUESTION: Paper 1 section B (plan)
Explain how economic contexts shape independent films. Refer to I, Daniel Blake to support your points (15)
Point- Funding included the BBC/BFI however the director was a strong force behind this film. Ken Loach an active socialist created this to draw awareness to those who are often neglected by the state as they are out of work. Marketing: Disruptive marketing technique was used to promote the film.
Evidence- Regional marketing officers helped to promote the film in various cities across the uk.
Economic context
Largely filmed on location, relied on acting more than camera shots and special effects (link back to context)
It's funding was different to that of a mainstream film because it was funded by publicly funded, British institutions so therefore they do have a role to put out content
Point- Funding included the BBC/BFI however the director was a strong force behind this film. Ken Loach an active socialist created this to draw awareness to those who are often neglected by the state as they are out of work. Marketing: Disruptive marketing technique was used to promote the film.
Evidence- Regional marketing officers helped to promote the film in various cities across the uk.
Economic context
Largely filmed on location, relied on acting more than camera shots and special effects (link back to context)
It's funding was different to that of a mainstream film because it was funded by publicly funded, British institutions so therefore they do have a role to put out content
Tuesday, 21 January 2020
FILM MARKETING 2: Independent Film I, Daniel Blake
Summarise what types of films the director makes
I, Daniel Blake was directed by Ken Loach who is known for his socially critical films that focus particularly on poverty (Poor Cow, 1967), homelessness (Cathy Come Home) and labour rights. Loach is a social campaigner and this is evident from the content of his films. The marketing for this film is specific to its potential audiences. The trailer explores government policies suggesting its target audience would be politically aware and perhaps slightly elderly. The film addresses contemporary issues within British society such as how well the welfare state caters to those who actually need it by using characters who are very much under represented in the media.
The film used a system of disruptive marketing to develop awareness of the film and its message. This includes not using traditional mainstream marketing methods such as having multiple trailers for different types of audiences. An example of this for I, Daniel Blake was recruited regional marketing officers in cities across Northern England such as Manchester, Newcastle and Liverpool to organize free screenings and talks in local community centers to help enhance the film's social message. The marketing strategy behind the film also had a political impact as Jeremy Corbyn atteneded the London premiere. Furthermore, I Daniel Blake was projected on to the House of Parliament which is an example of guerilla marketing.
I, Daniel Blake was directed by Ken Loach who is known for his socially critical films that focus particularly on poverty (Poor Cow, 1967), homelessness (Cathy Come Home) and labour rights. Loach is a social campaigner and this is evident from the content of his films. The marketing for this film is specific to its potential audiences. The trailer explores government policies suggesting its target audience would be politically aware and perhaps slightly elderly. The film addresses contemporary issues within British society such as how well the welfare state caters to those who actually need it by using characters who are very much under represented in the media.
The film used a system of disruptive marketing to develop awareness of the film and its message. This includes not using traditional mainstream marketing methods such as having multiple trailers for different types of audiences. An example of this for I, Daniel Blake was recruited regional marketing officers in cities across Northern England such as Manchester, Newcastle and Liverpool to organize free screenings and talks in local community centers to help enhance the film's social message. The marketing strategy behind the film also had a political impact as Jeremy Corbyn atteneded the London premiere. Furthermore, I Daniel Blake was projected on to the House of Parliament which is an example of guerilla marketing.
Thursday, 16 January 2020
Mind Map: Poster Production
Genre: Crime Drama, suspense, mystery and thriller.
The production brief states that the target demographic is 30-45 year olds
Tuesday, 10 December 2019
FILM MARKETING 1: Mainstream film- Straight outta Compton
Summarise the companies and brands responsible for the funding, production and marketing of the film and any links to media industries that would help maximise income and audience.
Straight Outta Compton was produced by the mass media production company of Legendary Pictures and distributed by Universal Pictures which is part of the global conglomerate of Comcast who own many other media companies. Legendary Pictures is part of a Chinese conglomerate which are also quite international
. Due to the large scale of influence that these to companies have within the media industry this benefits the marketing of the film as they have the power to reach a worldwide audience. Additionally, this means they can gain access to acquiring the rights to NWA's music, the funding for the project would be a lot greater compared to that of an independent film (the budget for this film was $28 million- 50 million). Furthermore, the members of the band (Ice Cube and Dr Dre) were executive producers of the film therefore meaning that the worked alongside the companies to narrate their stories within the film. This is an effective way of production as the intended audience, likely to be urban black people, would be interested in how Dre and Ice Cube portray themselves within the film. With the support of Legendary and Universal the film would be able to seen all over the world thus attracting people who may not necessarily relate to the film such as upper/middle class white people, or younger generations who may not be familiar with NWA but would still be interested for educational reasons such as discovering how a small rap group from a notoriously crime ridden area rose to stardom.
Analyse how the film marketing trailer has targeted its audience.
The official trailer for Straight Outta Compton has many fast paced shots which increases the exhilaration and hype around the film as it was quite highly anticipated film. Instantly, this attracts all types of audiences regardless of social background as many people are attracted to excitement and mystery. Furthermore, there were different marketing techniques used to target different types of audiences. For example Universal released the green band trailer with less explicit language and content for a mainstream worldwide audience who may not be familiar with the urban film genre. They also released a red band trailer aimed at adult audiences which would appeal to perhaps young hip hop fans and older NWA fans who are interested in the raw background.
Tuesday, 3 December 2019
Historical Key Text: Kiss of the Vampire
Overview
Hammer Film Productions is a British film production company and they are best known for creating a series of gothic films from the 1950s-1970s.
Explain how the film poster for Kiss of the Vampire (1963) creates meaning about the following elements for its audience.
The poster
Hammer Film Productions is a British film production company and they are best known for creating a series of gothic films from the 1950s-1970s.
Explain how the film poster for Kiss of the Vampire (1963) creates meaning about the following elements for its audience.
The poster
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