Tuesday, 3 March 2020
EXAM QUESTION: Assassins Creed
How have recent technological changes had an impact on the production, distribution and audience experience of computer games?
Thursday, 13 February 2020
Self Reflection of Poster (300 words)
Self Reflection
My poster consisted of a side portrait of a model shot by myself. The editing included adding the title to the top of the poster and release date and review placed at the bottom.
My poster consisted of a side portrait of a model shot by myself. The editing included adding the title to the top of the poster and release date and review placed at the bottom.
Wednesday, 5 February 2020
Timeline of Video Games
1972- Magnavox Odyssey
1977- Atari Pong and Home Pong
1978- Magnavox Odyssey 2
1978-Mud Gaming
1980- Pac Man
1982- Commodore 64
1983- Game Crash
1985- Nintendo Entertainment System
1986- Sega Master System
1989- Nintendo Game boy
1990- Windows PC games
1991- Nintendo
1977- Atari Pong and Home Pong
1978- Magnavox Odyssey 2
1978-Mud Gaming
1980- Pac Man
1982- Commodore 64
1983- Game Crash
1985- Nintendo Entertainment System
1986- Sega Master System
1989- Nintendo Game boy
1990- Windows PC games
1991- Nintendo
PAPER 1 SECTION B-Audience/Industry Video Games Assassins Creed 3 Liberation
Product Context
Assassin's creed III Liberation is part of the very successful games franchise, was developed by Ubisoft and released on 31st October 2012.
The game offers pleasures that the audience and existing fans would be familiar with from the previous games (Assassins vs The Templars) along with new elements to target a wider audience.
Economic and Political context
The release of new gaming technology or games from popular franchises can
Assassin's creed III Liberation is part of the very successful games franchise, was developed by Ubisoft and released on 31st October 2012.
The game offers pleasures that the audience and existing fans would be familiar with from the previous games (Assassins vs The Templars) along with new elements to target a wider audience.
Economic and Political context
The release of new gaming technology or games from popular franchises can
Tuesday, 28 January 2020
EXAM QUESTION: Paper 1 section B (plan)
Explain how economic contexts shape independent films. Refer to I, Daniel Blake to support your points (15)
Point- Funding included the BBC/BFI however the director was a strong force behind this film. Ken Loach an active socialist created this to draw awareness to those who are often neglected by the state as they are out of work. Marketing: Disruptive marketing technique was used to promote the film.
Evidence- Regional marketing officers helped to promote the film in various cities across the uk.
Economic context
Largely filmed on location, relied on acting more than camera shots and special effects (link back to context)
It's funding was different to that of a mainstream film because it was funded by publicly funded, British institutions so therefore they do have a role to put out content
Point- Funding included the BBC/BFI however the director was a strong force behind this film. Ken Loach an active socialist created this to draw awareness to those who are often neglected by the state as they are out of work. Marketing: Disruptive marketing technique was used to promote the film.
Evidence- Regional marketing officers helped to promote the film in various cities across the uk.
Economic context
Largely filmed on location, relied on acting more than camera shots and special effects (link back to context)
It's funding was different to that of a mainstream film because it was funded by publicly funded, British institutions so therefore they do have a role to put out content
Tuesday, 21 January 2020
FILM MARKETING 2: Independent Film I, Daniel Blake
Summarise what types of films the director makes
I, Daniel Blake was directed by Ken Loach who is known for his socially critical films that focus particularly on poverty (Poor Cow, 1967), homelessness (Cathy Come Home) and labour rights. Loach is a social campaigner and this is evident from the content of his films. The marketing for this film is specific to its potential audiences. The trailer explores government policies suggesting its target audience would be politically aware and perhaps slightly elderly. The film addresses contemporary issues within British society such as how well the welfare state caters to those who actually need it by using characters who are very much under represented in the media.
The film used a system of disruptive marketing to develop awareness of the film and its message. This includes not using traditional mainstream marketing methods such as having multiple trailers for different types of audiences. An example of this for I, Daniel Blake was recruited regional marketing officers in cities across Northern England such as Manchester, Newcastle and Liverpool to organize free screenings and talks in local community centers to help enhance the film's social message. The marketing strategy behind the film also had a political impact as Jeremy Corbyn atteneded the London premiere. Furthermore, I Daniel Blake was projected on to the House of Parliament which is an example of guerilla marketing.
I, Daniel Blake was directed by Ken Loach who is known for his socially critical films that focus particularly on poverty (Poor Cow, 1967), homelessness (Cathy Come Home) and labour rights. Loach is a social campaigner and this is evident from the content of his films. The marketing for this film is specific to its potential audiences. The trailer explores government policies suggesting its target audience would be politically aware and perhaps slightly elderly. The film addresses contemporary issues within British society such as how well the welfare state caters to those who actually need it by using characters who are very much under represented in the media.
The film used a system of disruptive marketing to develop awareness of the film and its message. This includes not using traditional mainstream marketing methods such as having multiple trailers for different types of audiences. An example of this for I, Daniel Blake was recruited regional marketing officers in cities across Northern England such as Manchester, Newcastle and Liverpool to organize free screenings and talks in local community centers to help enhance the film's social message. The marketing strategy behind the film also had a political impact as Jeremy Corbyn atteneded the London premiere. Furthermore, I Daniel Blake was projected on to the House of Parliament which is an example of guerilla marketing.
Thursday, 16 January 2020
Mind Map: Poster Production
Genre: Crime Drama, suspense, mystery and thriller.
The production brief states that the target demographic is 30-45 year olds
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