Independent Assignment

Macmillan Cancer Support TV Advert


Who is the target audience?
People who are suffering from Cancer, their friends and family.

What is the message being conveyed?
The main message of this advert is to encourage people with cancer that its not the end and no matter what they will always have someone to talk to. This is portrayed through the advert displaying a couple of clips of cancer patients who look particularly worried being reassured by family, their GP etc.

Is the message convincing if yes/no please explain?
Yes this is a convincing message as many people in that position feel like it is the end of the world so through this TV campaign they may open their eyes to the help they can receive.