Wednesday, 16 October 2019

Key Text:Riptide

Indie Music Genre

Indie is short for independent and there are two interpretations of the word in the music industry. It can refer to an independent artist or the music genre which is guitar based or alternative rock. The genre was created in the 1960s -1970s in the United Kingdom and the United States.

Riptide

Vance Joy's Riptide does not have a clear narrative instead the video is more of an interpretative style where the images are directly linked to the lyrics. An example would be whenever the artist sings the lyric "running down to the Riptide" the audience witnesses a cuts to a long shot of the water. Although there is a darker undertone of female abuse in the video which also links back to the lyric "taken away to the dark side". Furthermore this is an intertextual reference to the 1986 David Lynch movie Blue Velvet which is based around a nightclub singer whose husband gets kidnapped. Many Indie artists allude to David Lynch and Wes Anderson as they re seen as the film equivalent to Indie. As the video is postmodern the audience can choose how they interpret the darker scenes of the woman in the nightclub.

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