Representation
Initially, the main image of the glamorous woman is located in the middle third/ second third of the page which is instantly where the eye is drawn too.
The main character's hair is tied back with a headscarf which would have been a typical style in the 1950s. She has a full face of make up and her hair is quite pleasant indicating that appearance was quite important for women during that time. For the tide print advert the creators intend to create an aspirational image for their consumers. Representation would have reflected the typical 1950s fashion and trends to help create an aspirational image for women as practical and resourceful. As the advert is post world war II and the beginning of the consumer boom the creators would have used the stereotypical convention to capture the audiences attention and allowing them to create their own identity as Gauntlett explained in his identity theory that the audiences to build a sense of their own identity which links to the central image of the woman being an ideal wife who is pleased with her new tide product in a patriarchal society. However this representation of a typical housewife is challenged due to the intertextual reference of the world war II women's land army.
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