Thursday, 17 September 2020

Paper 1 B- Film Marketing: Black Panther Exam Question




Explain two features of a mainstream film. Refer to Black Panther in your answer. (6 marks)

One feature of a mainstream film is that they are often produced on a high budget by large worldwide media companies such as Paramount . This is exemplified in Black Panther which had a budget of around $200 million and was produced by the famous Marvel Studios as the seventeenth film instalment to their cinematic universe. Furthermore, Marvel is owned by the global conglomerate Disney. Furthermore as the budget is quite high this means that well known Hollywood actors are more likely to be featured compared to that of an independent film , such as I, Daniel Blake. In Black Panther,  A list stars such as Chadwick Boseman and Oscar winning actress Lupita Nyong'o were featured.

Another feature of a mainstream film is the genre that the audience have a preference or liking too. Most of the highest grossing mainstream films have been Sci-Fi such as Avatar and Black Panther (both passing the $1 billion milestone respectively). Neale's genre theory identifies this is partly because surrealist genres such as Sci-Fi captivate people from multiple demographics regardless of how old or young they are. Additionally, Black Panther was released in almost 500 cinemas across the USA which also increases the audience.

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