My magazine is targeted at the age demographic of 18-34 year old “mainstreamers” who are a socio economic group that are known to like bargains and live by their means. So therefore a lot of my content will be targeted towards that social group. Initially, my magazine will be called “The Rising Lead.” I have chosen this title as my magazine will feature new and upcoming actors such as the one featured in my article and double page spread Larissa Johansson who is a young actress The word "Lead" reflects the magazines background as it is focused around television and visual entertainment. Furthermore, I intend to use colours such as beige within the title of the front cover as the chosen socio-economic group are attracted to colours with a shorter wavelength. This also reinforces Hall’s representation theory as stereotyping a people group is a form of representation. Additionally, my front cover featured a mid-shot of the main character in order for the audience to emphasise both the actor and their surroundings by giving them an equal presence on the screen. Despite my front cover being colourful and having the typical code conventions of a musical due to the bright greenery in the background I chose to use a darker image with blueish lighting to connote a crime drama type of scenery. Crime is often complexed with people often having many theories as to why certain things happened which is why I chose a dark background. I intend to have the background colours to be midnight blue, cold lighting which often has connotations of alienation reflecting the show’s genre. The double page spread will include a brief interview with the protagonist and what she enjoyed about the production process of the television series. Additionally, the main image of my double page spread follows the typical conventions of Neale’s genre theory as the protagonist is dressed in dark clothing which is often associated with crime and represents seriousness, confidence and superiority which is essential for the main character. My audio visual was going to feature a slow motion low angle tilt of the main protagonist who would be surrounded by a dark suburban background. Her facial expression would remain emotionless to suggest fear to the audience which is a key convention of a crime drama. I would then include a faster paced shot of her running into the dark run-down city. The camera should them shift to a point of view shot from her perspective as she is running which emphasises the characters reaction

Exam Question 2

Explain two features of an independent film production. Refer to I, Daniel Blake Explain how economic contexts shape mainstream film. Refer to Black Panther

Exam Style Question: To what extent does the video challenge racial hierarchy by subverting expectations?

Formation was the lead simgle for Beyonce's

Exam Style Question: How do media producers meet the needs of specialised audiences?

Media

Exam Question: What techniques do your chosen texts use to effectively target and maximise their online audiences ? ( 30)

What techniques do your chosen texts use to effectively target and maximise their online audiences ? ( 30)

How is the audience targeted? Attitude

The target audience for the Attitude online magazine is predominantly gay/ bisexual middle aged men. This is evident through the websites content which has articles featuring gay males who are of that demographic category. Additionally, the high number of statstics used in their articles also reflects that the targeted age group are slightly older and well educated.

Online Media Key Text 2: Attitude

Who is the target audience? The target audience of the Attitude website is primarily members of the LGBT community and in particular middle aged gay men. This is evident as the lay out of the website is conservative and formal. The main colours that are displayed to the viewer are black ,as the website title and subheadings are in black, and red. The age group of the target audience is middle aged as many of the public figures such as former athletics gold medalist Colin Jackson and many of the topics featured in the article are based around politics

Zoella: Audience in Detail.

Are Zoella's audience passive consumers or part of an active online community. Zoella's audience are part of an active onlune community as whenever she uploads on her Instagram or her blog about a topic her audience willingly engages with her.

Mock Exam Question

How do your key episodes of Life On Mars and The Bridge follow or subvert genre conventions and stereotypical representations and use narrative structure and enigmas to produce a response in their audiences? Both the key episodes of Life on Mars and The Bridge follow genre conventions of crime dramas to an extent regarding the setting and plots. Although, stereotypical representations of women in the media are subverted in the Bridge as Saga (one of the lead detectives) is coded as logical and unemotional which opposes Van Zonnen's feminist theory of the traditional portrayal of women. In Life on Mars Annie Cartwright is more of tradtitional female detective as she is kind, open to listening to others whilst being objective. The setting of both The Bridge and Life on Mars is fairly conventional for the crime genre as it featured a bleak and gritty playground with towering flats which is a classic working class environment. The constable Maya Roy's white shirt which connotes to purity nd innocence is stained with blood which signifies danger. This is another common representation within many crime dramas. Similarly, the setting for The Bridge also follows the traditional genre conventions of a crime drama as well as being specific to the Nordic Noir genre. The landscape is bleak with leafless trees and snow along with lowkey Chiaroscuro lighting which gives the effect of imprisonment. The setting of both the key texts reflect both Neale's genre theory as the audience is familiar with the conventions of a crime drama so they would have a rough idea of what may occur from the initial setting. However, the setting does not give away that both the Bridge and Life on Mars depose the usual stereotypical characters and coded conventions. Additionally, both the key texts contain characters that are non conventional for the genre. This is exemplified in The Bridge as Saga Noren is presented to the audience as a non chalant, unemotional and calm woman which opposes the stereotypical representation of detective women as being passive, forgiving

Nordic Noir- The Bridge Analysis

What is Nordic Noir? Nordic Noir is a genre of crime fiction that originated in Scandanvian countries. Essentially, the plain language usually depicts dark settings and a morally complex mood. Stories from this genre often relate to social issues experienced in these countries and around the world such as rape, murder, misogyny etc.