Online Media Key Text 2: Attitude

Who is the target audience? The target audience of the Attitude website is primarily members of the LGBT community and in particular middle aged gay men. This is evident as the lay out of the website is conservative and formal. The main colours that are displayed to the viewer are black ,as the website title and subheadings are in black, and red. The age group of the target audience is middle aged as many of the public figures such as former athletics gold medalist Colin Jackson and many of the topics featured in the article are based around politics