How is the audience targeted? Attitude

The target audience for the Attitude online magazine is predominantly gay/ bisexual middle aged men. This is evident through the websites content which has articles featuring gay males who are of that demographic category. Additionally, the high number of statstics used in their articles also reflects that the targeted age group are slightly older and well educated.

Online Media Key Text 2: Attitude

Who is the target audience? The target audience of the Attitude website is primarily members of the LGBT community and in particular middle aged gay men. This is evident as the lay out of the website is conservative and formal. The main colours that are displayed to the viewer are black ,as the website title and subheadings are in black, and red. The age group of the target audience is middle aged as many of the public figures such as former athletics gold medalist Colin Jackson and many of the topics featured in the article are based around politics

Zoella: Audience in Detail.

Are Zoella's audience passive consumers or part of an active online community. Zoella's audience are part of an active onlune community as whenever she uploads on her Instagram or her blog about a topic her audience willingly engages with her.