My magazine is targeted at the age demographic of 18-34 year old “mainstreamers” who are a socio economic group that are known to like bargains and live by their means. So therefore a lot of my content will be targeted towards that social group. Initially, my magazine will be called “The Rising Lead.” I have chosen this title as my magazine will feature new and upcoming actors such as the one featured in my article and double page spread Larissa Johansson who is a young actress The word "Lead" reflects the magazines background as it is focused around television and visual entertainment. Furthermore, I intend to use colours such as beige within the title of the front cover as the chosen socio-economic group are attracted to colours with a shorter wavelength. This also reinforces Hall’s representation theory as stereotyping a people group is a form of representation. Additionally, my front cover featured a mid-shot of the main character in order for the audience to emphasise both the actor and their surroundings by giving them an equal presence on the screen. Despite my front cover being colourful and having the typical code conventions of a musical due to the bright greenery in the background I chose to use a darker image with blueish lighting to connote a crime drama type of scenery. Crime is often complexed with people often having many theories as to why certain things happened which is why I chose a dark background. I intend to have the background colours to be midnight blue, cold lighting which often has connotations of alienation reflecting the show’s genre. The double page spread will include a brief interview with the protagonist and what she enjoyed about the production process of the television series. Additionally, the main image of my double page spread follows the typical conventions of Neale’s genre theory as the protagonist is dressed in dark clothing which is often associated with crime and represents seriousness, confidence and superiority which is essential for the main character. My audio visual was going to feature a slow motion low angle tilt of the main protagonist who would be surrounded by a dark suburban background. Her facial expression would remain emotionless to suggest fear to the audience which is a key convention of a crime drama. I would then include a faster paced shot of her running into the dark run-down city. The camera should them shift to a point of view shot from her perspective as she is running which emphasises the characters reaction

Exam Question 2

Explain two features of an independent film production. Refer to I, Daniel Blake Explain how economic contexts shape mainstream film. Refer to Black Panther

Exam Style Question: To what extent does the video challenge racial hierarchy by subverting expectations?

Formation was the lead simgle for Beyonce's

Exam Style Question: How do media producers meet the needs of specialised audiences?

Media

Exam Question: What techniques do your chosen texts use to effectively target and maximise their online audiences ? ( 30)

What techniques do your chosen texts use to effectively target and maximise their online audiences ? ( 30)

How is the audience targeted? Attitude

The target audience for the Attitude online magazine is predominantly gay/ bisexual middle aged men. This is evident through the websites content which has articles featuring gay males who are of that demographic category. Additionally, the high number of statstics used in their articles also reflects that the targeted age group are slightly older and well educated.

Online Media Key Text 2: Attitude

Who is the target audience? The target audience of the Attitude website is primarily members of the LGBT community and in particular middle aged gay men. This is evident as the lay out of the website is conservative and formal. The main colours that are displayed to the viewer are black ,as the website title and subheadings are in black, and red. The age group of the target audience is middle aged as many of the public figures such as former athletics gold medalist Colin Jackson and many of the topics featured in the article are based around politics

Zoella: Audience in Detail.

Are Zoella's audience passive consumers or part of an active online community. Zoella's audience are part of an active onlune community as whenever she uploads on her Instagram or her blog about a topic her audience willingly engages with her.

Mock Exam Question

How do your key episodes of Life On Mars and The Bridge follow or subvert genre conventions and stereotypical representations and use narrative structure and enigmas to produce a response in their audiences? Both the key episodes of Life on Mars and The Bridge follow genre conventions of crime dramas to an extent regarding the setting and plots. Although, stereotypical representations of women in the media are subverted in the Bridge as Saga (one of the lead detectives) is coded as logical and unemotional which opposes Van Zonnen's feminist theory of the traditional portrayal of women. In Life on Mars Annie Cartwright is more of tradtitional female detective as she is kind, open to listening to others whilst being objective. The setting of both The Bridge and Life on Mars is fairly conventional for the crime genre as it featured a bleak and gritty playground with towering flats which is a classic working class environment. The constable Maya Roy's white shirt which connotes to purity nd innocence is stained with blood which signifies danger. This is another common representation within many crime dramas. Similarly, the setting for The Bridge also follows the traditional genre conventions of a crime drama as well as being specific to the Nordic Noir genre. The landscape is bleak with leafless trees and snow along with lowkey Chiaroscuro lighting which gives the effect of imprisonment. The setting of both the key texts reflect both Neale's genre theory as the audience is familiar with the conventions of a crime drama so they would have a rough idea of what may occur from the initial setting. However, the setting does not give away that both the Bridge and Life on Mars depose the usual stereotypical characters and coded conventions. Additionally, both the key texts contain characters that are non conventional for the genre. This is exemplified in The Bridge as Saga Noren is presented to the audience as a non chalant, unemotional and calm woman which opposes the stereotypical representation of detective women as being passive, forgiving

Nordic Noir- The Bridge Analysis

What is Nordic Noir? Nordic Noir is a genre of crime fiction that originated in Scandanvian countries. Essentially, the plain language usually depicts dark settings and a morally complex mood. Stories from this genre often relate to social issues experienced in these countries and around the world such as rape, murder, misogyny etc.

Media Studies- Paper 2 Introductions

Text: Crime drama Subgenres- Gangster,Forensic, Procedural Hybrid genres- crime and horror or crime and gangster Technical Codes of a crime drama Lighting- Cold, blueish Characters Antagonist Nemesis detective has personal problems

Production Storyboard

EXAM PAPER 1 SECTION B

What is a media conglomerate? A media conglomerate is media institution that owns numerous smaller companies. For example Disney is a media conglomerate that owns Marvel Studios. How does ownership shape the content of newspaper? Refer to the Times and the Mirror? Ownership shapes the content of a newspaper as most newspapers have a political bias. This is exemplified in the Mirror as it is owned by Reach plc whose political stance is left wing.That is why the article that was published on 13th March 2019 relating to Theresa May's loss in parliament on the Brexit polls was very critical. The main image of May looking serious anchors the headline. As the image was relatively small this suggests the Mirror have little faith in her. Furthermore, the target audience can also shape the content produced through the approval of ownership. For example, the Mirror's target audience is working class individuals which explains the left wing ownership and content. This is why May was teased in their article with light-hearted deragotory language such as "tottering Theresa." Additionally, The Times is owned by News UK and tends to support the Conservative Party. The Mirror's portrayal of May also reflects Van Zoonen's Feminist theory of how women are often presented as weak. What has been the impact of recent technologies on all elements of the newspaper industry? As of recent times, newspapers like The Mirror have maintained their position in the UK market despite falling sales of the Mirror by moving into regional news according to the Power and Media industries theory. Additionally, Reach plc has become a horizontally integrated company with a wide range of titles in order to maximise audiences and minimise risks. They have expanded to many of their newspapers available online which reflects David Hesmondhalgh's cultural industries theory. What is the importance of fandom in media products? Refer to the Assassins Creed franchise to support your points (8marks) Fandom is important in media products as it allows creators to expand the single product as the targeted audience (consumers) are pleased with the product. This reflects the Henry Jenkins Fandom theory as people are so intrigued in the product to the point where they create communities based on it allowing the creators to make a franchise and expand on that single product. This is exemplified in the Assassins Creed franchise. Originally, the third release within the franchise, Assassins Creed III Liberation, was exclusively available to the PS vita but was later released in a modified HD version across a large range of consoles (such as PS3 and Xbox 360) How important is historical context to media products? Refer to your Tide advertising case study. Historical context in Media products is very important as it demonstrates how much the industry has developed over the years as well as how earlier products such as print advertising was made. For example, The Tide print product represented the 1950s consumer boom as people were becoming more consumerist. The advert consists of a central image of a woman in a red headscarfs which reflects the fashion of the time period. The womans smiling facial expressions and hugging the box indicates she loves the washing powder and housework reflecting 1950s stereotypes of women in the home. Furthermore, this links to Stuart hall's representation theory of how women were viewed during the time period. How is the gaming industry regulated/what are the challenges in this particular industry? (8 marks) The gaming industry in the UK is regulated by the Video Standards Council (VSC) applying the Pan European Game information (PEGI) system. The PEGI system attempts to protect young children across Europe which is why certain games are rated for over 18 as the content is too explicit. This is exemplified in Assassins Creed III Liberation which received a rating of 18 plus due to the violent content. Furthermore, it also reflects Bandura's media effects perspective about how people could try to replicate what they have witnessed in films or video games.

Analysis of The Times front cover

The times front page of Wednesday 13th March 2019 features a centre image of the former Prime Minister Theresa May. Her facial expression is 

PAPER 1 SECTION B THE MIRROR Research and Key questions

 1. Who owns Reach Plc? 

The company is owned by Nicholas Prettejohn and Jim Mullen

2. What other newspapers do Reach Plc own?

They also own The Daily Record which is based in Scotland and The Guardian Reach Group 

 3. What ways can audiences access this newspaper? 

These newspapers are often prin

4. Visit the website of some of the newspapers Reach Plc owns and read some of their articles. What political agenda do they hold?

 5. What evidence of this do you have? 

6. Who is the intended readership (audience) for The Daily Mirror. You must consider the demographic profile and the psychographic profile.

Media Coursework- Article (300 words)

 

“They doubted me because they were afraid of what I could achieve.”- Narissa Johansson

Here at the Rising Star we love to review upcoming TV shows, movies, music anything entertainment related really. Within today’s society, the entertainment related really. There’s a new series on Netflix almost every day! It is getting harder to keep up by the hour. Luckily, we are currently with Narissa Johansson who is the lead protagonist of the upcoming crime drama “Anonymous” on Channel 4. In this exclusive interview she details what it was like to work on set alongside her co-stars, self-esteem issues and the unseen pressures of the film industry.  I must say I really enjoyed interviewing her as she has a bubbly personality and is also very intellectual. One thing she said that particularly stood out for me was “They doubted me… because they were of what I could achieve.”

Key Text Paper 1: Section B - Newspapers The Times and The Mirror Ownership and Political Bias

 Tabloid 

Tabloid's are image based and usually have red mastheads, which are in large font at the top of the newspaper. They often feature celebrity gossip columns and use simple language and shorter articles compared to that of a broadsheet. Most of the time the front cover would feature a prominent story while the rest of the paper would be gossip. 

The Mirror- Ownership 

The list includes titles owned by the Mirror Group Newspapers (MGN), and those owned by both M.E.N Media and S&B Media, after both companies were purchased by Trinity Mirror as GMG Regional Media from the Guardian Media Group in 2010.

Paper 1 Exam Section B: Practice Exam Questions

 What is meant by a mainstream film? (2 marks)

A mainstream film is often a high budget film which is distributed by global conglomerate companies such as Disney.

Briefly explain what a media conglomerate is? (2 marks)

A media institution that owns multiple mass media enterprises such as TV, Radio etc. For example Disney own Marvel which is a smaller company within the larger conglomerate.

Explain two features of an independent film production. Briefly to I, Daniel Blake to support your points.

One feature of an independent film is that they are not funded by global conglomerate companies such as Paramount but by smaller art councils or local television stations. This is exemplified in I, Daniel Blake as it was produced by the BFI and BBC films. The reason for the low finance of independent films is that they are often targeted towards a smaller, niche audience which means a large budget is unnecessary as it will not be viewed by as many people. Furthermore, compared to that of mainstream films, independent films tend to focus around the social realism genre which reflects Steve Neale's genre theory as the audience of niche films are usually of a more educated demographic and are likely to be middle class so they understand the conventions related to it. Likewise, Ken Loach, the director of I, Daniel Blake, is  a social realist filmmaker who focuses on capturing the hardships of ordinary people.

Another feature of an independent film production is that they are marketed on a small scale. This is evident in I, Daniel Blake as regional marketing officers set up free screenings of the film in UK cities such as Newcastle and Manchester to help spread awareness and the message behind the film. Additionally, the small scale marketing is often a reflection of the films budget.

Explain how economic contexts shape mainstream films. Refer to Black Panther in your answer.

Economic contexts such as funding and distribution greatly shape the marketing of mainstream films as they are often produced by global conglomerate companies such as Paramount and Disney. This usually means that more is invested into the production compared to that of an independent film. This is evident in Black Panther as Marvel, which is owned by Disney, initially had a $200 million dollar budget. Mainstream films are often the highest grossing in terms of box office as they are advertised on worldwide platforms such as YouTube or in the case of Black Panther during the Super bowl advert break the trailer was watched by thirty two million people in the same venue. Black Panther is also one of the highest grossing films of all time, earning over $1 billion in the box office . This proves that the large scale marketing was profitable. 

Additionally, vertical integration also has an impact on economic contexts in the production of mainstream films. For example, Marvel Studios is owned by Disney who also own many other media outlets which has a positive impact on film marketing. Due to Disney's influence and Black Panther being part of a very successful franchise of the Marvel Cinematic Universe this helped to shape the profit gained from the film.

Media Coursework Research

 Which product have you chosen to analyse?

I have chosen to analyse the TV Satellite magazine’s crime drama edition from the 14th July 2018  

What are the codes and conventions?

Their is a close up picture of the two main characters (Nicola Walker and Sanjeev Bhaskar)  in the centre of the front cover. The background is a cold, blue colour which often has connotations of cold, alienation which reflects the genre of the drama which is crime. Additionally, this also links to Steve Neale's genre theory as the audience is primarily familiar with harsh colours being associated with crime. The main text/ headline of the magazine is a single word in enlarged, bold letters of "Unforgotten". The adjective "unforgotten" means it hasn't been forgotten. In the context of this television drama it infers to whatever happened prior to the next episode will be investigated by the two main actors on the cover. Those who are familiar with the series may have an instant understanding or theory of what will occur next.

What is the primary group of  people represented?

The demographic group of the actors on the front cover is likely to be middle aged mainstreamers who live ordinary lives (e.g work a 9-5 job etc). 

Is it a positive or negative representation?

It is a uncertain representation as the caption states that the characters will “investigate” yet it does not specify what may happen . The creator purposely left out what will happen to create an effect of suspense and influence the reader to watch the next episode to find out. 

How is this representation constructed? 

This representation is constructed through the codes and conventions of the magazine such as the close up of the characters .

Statement of Aims

 My magazine is targeted at the age demographic of 18-34 year olds so therefore a lot of my content will be targeted towards that social group. Initially, my magazine will be called “The Rising Lead.”

The word "Lead" reflects the magazines background as it is focused around television and visual entertainment. Furthermore, I intend to use colours such as cream, green or white etc that the chosen socio-economic group are attracted to colours with a shorter wavelength. This also reinforces Hall’s representation theory as stereotyping a people group is a form of representation. It will also feature an exclusive interview with the main protagonist of my chosen TV Drama in which I will be making a trailer for my audio visual.

Additionally, for my audio-visual I have decided to film a trailer for a new Crime television drama which is targeted towards the mainstream audience. I would like to have a close of main character within the establishing shot with background dialogue. My aim is to have two locations. One with slightly dark lighting to create an atmosphere of suspicion, mystery and potentially danger.

My